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Get More Social, Get Better Candidates: How To Use Social Media To Make Your Company More Appealing

January 19th, 2012

By now, you’re probably tired of hearing about social media, but #1, it’s not going anywhere and #2, you need to take advantage of its power. For example, it’s becoming a leading recruitment tool for forward-thinking companies—and forward-thinking companies are attractive to good candidates.

So how can you make your business more appealing to candidates through social media? Here are four basic steps to start with:

  1. Create an employer page on social media sites such as Facebook and LinkedIn. (There are many others but these two are absolute musts.) Be sure to post compelling content that is of interest to job-seekers.
  2. Start a company blog with regular posts about what’s happening within the organization. Link your company profiles to the blog and invite your staff to do so, too.
  3. Identify the hot topics in your business/industry. Go on Twitter and start a conversation (not the same as advertising!). Get people tweeting about your business.
  4. Create brief, informative and entertaining videos about some part of your business and post them on YouTube. Include links to your videos on these other social media platforms.

Then, by friending and following others on social media sites, you can gain important insights into what drives qualified job-seekers (their interests, preferences, turn-offs) and tailor your recruitment processes accordingly.

Next, you’ll want to identify the best way of reaching your target audience. Just because potential candidates have a presence on a certain social network doesn’t mean that it’s the right site to use when targeting them. You have to think about the types of roles you’re recruiting for, because while some people (recent college graduates) can be open about their job hunt, more (like those who are currently employed) cannot. LinkedIn is a great place to target seasoned professionals, because as one human resources professional put it, “What LinkedIn has done is given people the permission to put their resume online,” without fear of repercussions from current employers. You can also Tweet your job openings or post them on Facebook.

Now it’s time to get creative. You have to remember that in the social media world, both passive and active job seekers receive massive amounts of information on a daily basis. Your message has to stand out enough to make people take note. Also, presenting your job openings creatively allows you to showcase your organizational personality, which helps potential candidates get a feel for whether or not your culture is likely to be a good fit.

If you’d like to learn more about how to market your company and your job openings through social media, the experts here at Morgan Hunter Corporate Search would be glad to help! Contact us anytime.

Social Networks Are Creating New Marketing Jobs

May 18th, 2011

Five years ago, Twitter didn’t exist and Facebook was mostly used among college students as a way to connect with their friends and classmates.

Today, Facebook has more than 500 million active users and Twitter reported in April 2010 that new users were signing up at the rate of 300,000 per day.

Large companies and corporations are establishing themselves in the blogosphere, also. At Texas Instruments, which runs 16 active blogs, employees receive training on the dos and don’ts of blogging in order to represent the company in the best possible light.

Social media is transforming the way companies do business, especially their marketing and advertising departments. Big companies are eager to become involved, opening up new employment opportunities for tech-savvy workers.

Below are four of the most common social media jobs you’ll see in the new employment market:

Community Manager
A community manager oversees all social networking and online marketing at a company. The main focus of this position is to create and maintain social networking presences on all of the most important networks. Community managers oversee company blogs and forums, keep visitors coming to the site through outreach on social sites, and moderate conversation to make sure nothing libelous or insulting is being said. The job calls for a solid background in traditional marketing experience as well as work in Web publishing, copywriting, project management and a thorough understanding of how to use social media.

Social Media Strategist

The social media strategist is considered the most important new position being created at most companies. Unlike the community manager, the social media strategist does not interact daily with the social media networks. The strategist’s job is to consider all of the marketing possibilities and create a social marketing plan for the company. Usually the social media strategist manages the entire social media team. She needs to track online marketing trends, make sure that the company’s strategy can keep up with this fast-paced medium, and measure the success of social media campaigns.

Content Specialist

Content specialists, usually bloggers, create the content that is the foundation of any good social media campaign. Most companies employ several different freelance bloggers to contribute articles to their websites and company blogs, to offer a wide variety of information. Links and keywords within these articles can enhance search engine placement for the company, which can draw more customers to the company’s website. Many bloggers have journalism training, but solid, experienced writers can succeed just as well.

Online Customer Service

Since the number of online consumers is still growing rapidly, companies need to provide reliable customer support for their online stores. The online customer service representative handles customer emails and complaints in online chats to clear up any problems the customer might have as quickly as possible. These jobs need employees who have excellent writing skills, since it is important that the communications are clear so that there are no misunderstandings during the conversations. Workers with call-center experience who write well are ideal candidates to cross over into this field.

Platforms like Facebook, Twitter and corporate blogs allow businesses the chance to connect with their audiences on a meaningful level. As more business owners become aware that new media requires full-time attention and full-time workers, jobs are finally being created especially for the world of social media.

For more information, or to find out how our social media expertise can help your business grow, contact Morgan Hunter Corporate Search today.