How you represent your company can be as simple as what is included in a job posting. Think about it. Each company has a certain style to its job postings. An established bank has a different tone from a startup technology company. What you say within your posting will determine the type of applicants you will get. The information you include in your job posting speaks volumes about your company, recruiting practices and professionalism.
Here are some tips to consider:
Personality: If you are reissuing a posting sent to you from another manager or from years past, rewrite it. As a human resources representative, you are responsible for projecting the pulse of the company. Who best to write a job description? Include information that entices the applicant, from your knowledge about the entire company, not just a single department. Write your postings to reflect the personality of the type of employee the company is looking for. Show why your company is unique and special, just like the potential employee looking at you.
Search Engine Optimization: Make sure your job posting includes the relevant keywords relating to the position, so it is easier to find for job seekers on the internet. Cross posting the exact same job description to numerous websites and job boards does not increase your position in search engines. In fact, it makes the ability to find the position more difficult. If posting to numerous sites, make sure to change the wording of your posting, so it does not get overlooked by search engines.
Be Specific: Include information about the office environment, benefits and the hiring process. Include your requirements and qualifications, but also present the detailed goals and achievements for the position’s potential.
Social Sharing: Make sure all job posts have social sharing buttons, meaning the ability for job seekers and others to share the posting on Twitter, Facebook, LinkedIn, Google Plus and e-mail. Just because one person may not feel a job is right for them, they may know someone else who is. Not sure how to do this? Contact your webmaster.
Job postings are the best opportunity to showcase your organization and win the best candidates. For more information on job posting, contact Morgan Hunter Corporate Search today.

If you’re looking for a job, you’re hopefully using social media, like Twitter and LinkedIn. And hopefully you’ve already Googled yourself, to see what potential employers—and yes, 89% of them are checking—might see about you.

First, you want to make sure they don’t see anything negative. Second, you want to stand out from the competition. Here’s what you need to do to solve both issues:

1. Type your name in a search engine and see what pops up. Can you find yourself? Are you on page one or page five? Is someone with the same name outshining your good reputation with his or her less than stellar one? And what’s stopping a potential employer from thinking that that person is you?
2. Type the name of someone who is your potential competition. This may be a colleague or a classmate, or a complete stranger who you know is vying for the same position you are. Compare their search results with yours. Does their brand outshine yours? If you answered yes, you may have lost out on a possible opportunity, all because of your search results.

Of course hiring managers shouldn’t assume anything without the facts. But in our Google-loving society, the search engine is king. So, for job seekers who want to make sure their online brands aren’t being mistaken for another, proactive measures need to be taken.

1. Manage your online profiles. Not only should you have a profile on several online platforms, but you need to actually use these accounts. For instance, update your Twitter status often, maintain your LinkedIn profile beyond the job search and maintain iron-clad privacy settings on Facebook. If an employer researches you online, your brand will be visible, present, and hopefully positive.
2. Create relevant content. Apart from your online networks, creating content constantly feeds information into a search engine. So, when there’s content to be found, you’re more likely to be noticeable in search results. If you blog regularly, that content is being fed into a search engine regularly. Therefore, if an employer searches for your name, the content that you’re associated with will probably show up.

How do you stand out from the competition? If you feel you could use a little help getting your name in front of the best employers, contact Morgan Hunter today and discover all that we can do for you.

Whether you’re just a few years out of college or a seasoned executive, the current job market has left many on the job hunt unemployed for the long term. A recent AARP study showed older workers were unemployed for an average of 44 weeks compared to 33.9 weeks for those under age 55.  Aside from the stigma attached with being unemployed, those out of work long term may become frustrated and disenchanted. As professional recruiters, it is our mission to match qualified and experienced workers with the right position. To help those who have been unemployed for several months, we offer the following tips: Read the rest of this entry »

The last thing you want, as a boss or a HR manager, is to hire someone with a risky background or a tainted past. And if a candidate has faked expertise, it can set projects back and make you lose face with clients. So what can you do? Consider doing any or all of these background checks:

Education Verification

This is a background check that should be performed for every applicant. Information listed on resumes might be embellished and or even fictitious. At the very least, ensure that your applicants have been honest about their education and experience.

Reference Check

As with education verification, a reference check will ensure that an applicant has been honest on their resume. It will also help you to verify their work ethic, character and values.

Criminal Checks

A criminal background check may be conducted through local and state government offices, law enforcement and other resources to determine if someone has a criminal past in that area. This type of check will look for arrests, Department of Corrections records, court records and even sex offender information.

Credit Checks

These are not always performed as part of employment verification, but are often saved for specific roles—such as those in finance or the government. Credit checks will identify any individuals whose credit record is so poor that it may affect their work performance or show a history of irresponsibility.

Motor Vehicle Checks

Motor vehicle record checks are obviously reserved for those who work in the transportation or driving industry, or any individual who may have driving responsibilities as part of their employment. It will ensure that the individual’s driving record is clean and they will be safe and responsible while in charge of a motor vehicle.

Drug Screening

Drug screening is a cost effective way to discover whether any of your employees or job applicants are involved in drug use that could affect their work abilities.

Personal Background Checks

If you simply want to know more about someone’s personality, character or values, you can easily check social networking sites to see if they have posted unsettling comments or incriminating photos online.

Pre-employment background checks are a very useful tool in the business world. They can help your organization save time and money and avoid legal expenses.

Or, for quality pre-screened candidates, consult with the staffing experts at Morgan Hunter today!

At this point in your career, if you’re looking for a senior or executive level position, you know the basics. Asking questions during an interview, wearing a suit and doing your “due diligence” are all common sense to you. But where the job hunt gets difficult for senior level positions is knowing how to set yourself apart from the pack. Literally hundreds of individuals could be applying for a single job. As experienced recruiters, we have a few tips to help set you apart from the pack. Read the rest of this entry »

Last week we discussed how to leverage LinkedIn for your job hunt. As a professional networking site, it’s easy to see the advantages of LinkedIn. But what about the rest of the social media universe? Facebook, Twitter and other social media sites can all prove to be a valuable resource in your job hunt. How can you start using these the right way? Read the rest of this entry »

Do you want to stay employed for another 12 months? It won’t be easy. Most of you are going to be asked to do better, and differently, in a worse economic environment, with less money. Keeping your job might be tough, so here are four resolutions that can help you stay employed.

1. Stop blindly following other marketers. We present the same campaigns, repeating them in different times, ways and places, and then present them to one another to copy again. Resolve to break free from this echo chamber: Deconstruct “successful” campaigns so you really understand what happened, or what didn’t. Study what your competition didn’t do, and why. Challenge your coworkers to really examine why an idea is uniquely relevant to your brand, and not to the last two clients to whom they tried to sell it. That way it has a chance of being truly new.

2. Start talking to nonmarketers. Scientists. Historians. Theologians. The marketing industry is particularly parochial, and our conceptual inputs tend to be influenced by our fellow liberal arts types. We need to tap into primary resources and learn more about what we know about large things, like the cosmos, and little things, like the way we human beings work. When was the last time you asked a nonmarketer — a real nonmarketer, not a regular member of our food chain of idea creation — to present at a meeting, or simply to talk to you? The C-suite will take you far more seriously if you stop quoting marketers as support for your marketing. Do yourself a favor and stop reading business books exclusively, too.

3. Throw down the towel and swear allegiance to sales. Admit that real sales matter, and that a sale constitutes a customer giving your company money, which makes everything else that happens — i.e., everything you do — nothing more than prelude and prompt.

4. Learn to let go. The hot premise over the past few years is to pretend that consumers—instead of your business—”own” your brand. Ridiculous! The reality? You don’t own the mechanics of branding and marketing anymore. They belong to the entire enterprise. How much of your brand in 2012 will come from somewhere in the company other than marketing.

Want to know more? Just ask the employment experts at Morgan Hunter. Contact us any time with questions about the job market or finding a new job.

If the last time you were on the job hunt was a decade ago, then you might be using some antiquated resources for finding a new position. Asking friends, searching job boards and reading the newspaper might be a good way to find open positions, but today’s candidates will need more. One way that prospective candidates can increase the odds of landing their dream job in the 21^st century is by leveraging LinkedIn. How? Read the rest of this entry »

If your name is Tim Jones or John Smith, the odds are that companies and HR professionals have heard your name – or one just like it – many times. For a more unique name, like Tim Papadopoulos, you may think that gives you that ability to stand out against the competition, right? Not according to recent studies. Read the rest of this entry »

In the course of your career, it’s likely that you may be employed but interested in finding a position elsewhere. Whether you’re unhappy with your current company or just seeking new opportunities, this can be a difficult situation for many employees to maneuver. How can you successfully search for – and land – a new job while still employed? As professional recruiters, we understand these challenges and can offer you tips for the next time you’re looking for a new position. Read the rest of this entry »